Ways to Reach Your Target Market

Advertisers, Exhibitors, Sponsors

The Pennsylvania Society of Tax and Accounting Professionals has been a serving the tax practitioner community since 1946.  Our members are Certified Public Accountants, Public Accountants, Enrolled Agents, AFSP practitioners, Certified Financial Planners, tax preparers, bookkeepers, and attorneys. 

As a 501C6 professional membership association, we are focused on building relationships for the long term, so we want to get to know YOU.  Once you have had a chance to review the information provided in the other tabs, let's connect so that we can better understand your goals.  From there we can customize a package to best fit your needs and maximize your visibility and engagement with your target market. 

Table-top exhibitors at our in-person events have direct access to a wide range of tax professionals.  Exhibiting puts you in front of your potential customers in an atmosphere that provides an opportunity to make meaningful connections and showcase your products or services.


Exhibitor

  • One 8' table and two chairs
  • Public mention of thanks in opening remarks of program
  • List of attendees provided (name, company name and mailing address) one-time mailing 
  • A raffel drawing after lunch if a raffel item is being provided
  • Lunch is not included but can be added on

Event Sponsor

Premiere Exhibitor - Stand Out From the Crowd 

  • Limited to ONE sponsor at each in person event
  • One 8' table and two chairs
  • Public mention of thanks in opening remarks of program
  • List of attendees provided (name, company name and mailing address) one-time mailing 
  • A raffel drawing after lunch if a raffel item is being provided
  • Opportunity to provide a company overview - 5 minute max
  • 2 Lunch Tickets
  • Company logo on course registration page with link to company website

Take advantage of the opportunity to get your name in front of practitioners by placing a banner advertisement on our website or in our electronic newsletter. Each advertisement will be linked to your company's website.  

Website - Homepage - www.pstap.org
  • 60-Day Advertising Term 
  • The advertisement specifications are 670w x 150 pixels
  • Flash and animation is not accepted

Website - Event Registration Page
       Our website's most visited page!
  • 60-Day Advertising Term 
  • The advertisement specifications are 670w x 150 pixels
  • Flash and animation is not accepted
 
Electronic Newsletter - PSTAPinTouch 

Our monthly newsletter is emailed to our entire membership and beyond.  It is designed to be a brief and current resource.  It is also uploaded to our website blog and can be viewed by members upon log-in.   We boast a 48% open rate among our members!   The advertisement will appear between the newsletter masthead and other content.       

  • Per Issue Placement 
  • Only one advertiser accepted per issue
  • Flash and animation is not accepted
  • Camera-ready artwork required

Provide a Webinar to Our Members

You Provide the Content - We do the Rest!

Share your expertise with our membership by providing a one-hour webinar.  Attendance is maximized because our members will attend for free and earn one hour of CPE credit!

Provide a speaker and a PowerPoint presentation, and the PSTAP will market, administer the webinar on our platform and provide CPE to the attendees.

Your presentation must be 50 minutes in length and must be educational and not a sales presentation.  

 Includes:
  • Prior to the event:  email marketing of the webinar to the PSTAP membership with a link to your website;
  • Information about the webinar will be added to our online course catalog with information about your company with embedded link to your company in the course description;
  • A blog post - either prior to or after the webinar, submit an article that will be added to our website blog as a featured post;
  • Administration, production and delivery of the webinar and CPE by the PSTAP;
  • The ability to put you logo and contact information on the PowerPoint presentation;
  • A follow up e-mail sent to participants with a short paragraph promoting your company;
  • If you would like to receive the contact information of participants, you can provide a raffle item, and we will collect the entries for you to include e-mail and mailing addresses.